| Will Customer Relationship Management (CRM) Productively Turn Into New ...
Whom are you blaming for your selling teams lack of results with Customer Relationship Management productivity? CRM is a tool that requires skilled users for maximum results. NORFOLK, VA (PRWEB) July 26, 2006 -- Customer Relationship Management (CRM) solutions promised so much but gave so little, but was it the fault of the software? The most recent issue of Inside Strategic Relations, a newsletter for sales and marketing management, explains the tools are fine, it's just what your NOT doing that keeps you from moving revenues to the next level. How many of these common mistakes that keep CRM from being profitable does your company make? Not knowing what the next level is -- If you don't know where it target is, how do you expect to reach it.
Tata Motors supes up operations
With rapid growth in both its domestic and international business, the vehicle manufacturer wanted to introduce a slew of products to cater to burgeoning demand. With a supplier relationship system that lacked transparency, accountability and was unable to scaleĀit was time for a change. Implementing a supplier relationship management system has helped Tata Motors fix things says Akhtar Pasha Probir Mitra, Senior General Manager-IT, Tata Motors could not stop smiling as his team recently won the SAP Award for Customer Excellence (ACE) 2007 for the best automotive sector implementation (Large Enterprises) for Supplier Relationship Management (SRM) and Warehouse Management. The implementation has redefined supplier processes and leveraged technology applications in warehouse operations conferring operating benefits.
Lucent buys Mosaix
Lucent Technologies has bought Mosaix, a provider of workflow software, in an all-stock deal worth $145m. The telecoms equipment giant said the acquisition will flesh out its call centre product portfolio with customer relationship management (CRM) technology. CRM involves the use of technologies such as datawarehousing and computer telephony integration (CTI) by companies which wish to strengthen their ties with their customers. Susen Sarkar, a senior analyst at the Yankee Group, said: "This type of deal is important. The call centre customer is increasingly looking for a complete solution rather than putting together equipment from several different vendors." Lucent said the deal will enable users to keep their customers "coming back again and again - whether through the door, the mail, the phone, the fax or the Web".
RWD infoMaestro(TM) Boosts Customer Service Representative ...
BALTIMORE, Nov. 14 /PRNewswire/ -- RWD Technologies, Inc. (RWD), a company that develops and implements organizational performance solutions, announced today the availability of RWD infoMaestro(TM) version 2.0 for the integration of customer relationship management (CRM) and enterprise content management (ECM) software, helping customers improve call center response time, ensure greater compliance, and automate the customer fulfillment process. RWD infoMaestro's "Dynamic Assembly Engine" can now enable customers to seamlessly integrate the CRM functionality of Siebel with EMC's Documentum -- providing greater productivity and a better overall experience for the ultimate customer. "Too often, a customer service representative takes a call, logs the customer interaction and required response into a CRM application, and then has to access yet another system to get the appropriate content to fulfill the request," said Gary Walker, senior vice president, RWD Applied Technology Solutions.
Get more marketing value from recruitment software
Today's sophisticated, made for purpose recruitment applications, such as Bond Adapt, RDB Pro and Eclipse integrate with third party email clients and offer a range of contact management or Customer Relationship Management (CRM) features. Chris Pawsey, Business Development Team Leader at Bond International Software (UK) Ltd, explains: "Bond Adapt integrates email via Microsoft Outlook. Since Outlook is by far and away the market leading product we (Bond) make use of many of the functions therein. It is also possible to integrate Bond Adapt with other email clients." It is this contact management or CRM functionality that allows recruitment agencies and staffing professionals to create and retain email, letter and fax templates; conduct email marketing campaigns; and record response data.
UPDATE - Salesforce.com falls for phishing, warns customers
Salesforce.com is warning customers that they may be the targets of malicious software or phishing scams, after one of its employees was tricked into divulging a corporate password. In a note to customers, Salesforce said that online criminals have been sending customers fake invoices and, starting just a few days ago, viruses and key logging software. The e-mails were sent using information that was illegally obtained from Salesforce.com. Salesforce.com bills its Web-based CRM (customer relationship management) products as easier to use and maintain than traditional CRM software, but this latest development underlines the security risks that come with this more open model. The problems began a few months ago, when a Salesforce.com employee fell for a phishing scam and divulged a company password that gave attackers access to a customer contact list.
Qantas extends outsourcing agreement through to 2017
Qantas has extended its existing technology agreement with Amadeus right through to the year 2017. The extended agreements cover the Altea customer management and online solutions that Amadeus currently provides to the airline, as well as a framework for the introduction and development of additional products and solutions in the future. Qantas CIO, John Willett, said the seven-year relationship was based on collaboration and innovation. "The development of Altea, which has become the leading customer management solution for airlines, has been a milestone for the industry and we expect that the next 10 years will help us to innovate further," he said. "Earlier this year, Qantas commenced roll-out of a new load control system, Altea DC-Flight Management, with no disruption to our service, something we have come to expect in all our work with Amadeus." The airline supports a fleet of 217 aircraft and carries more than 34 million passengers each year.
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