| Kodak to cut ties with Olympics after over 100 year relationship
ROCHESTER, N.Y. -- Photography icon Eastman Kodak Co. said Friday it is ending its role as the official imaging sponsor of the Olympics after next summer's games in Beijing. The company, which is undergoing an arduous digital overhaul, cited a shift in marketing tactics for halting a relationship that dates back to the first modern games in Athens in 1896 when it ran advertisements in the program. "As we complete the transformation of Kodak, it makes sense for us to take a new direction," said Elizabeth Noonan, Kodak's director of brand management. "Digital technology changes everything, including the way we market our products and services. Our new business strategy requires us to reassess our marketing tactics as well, and adapt them to changing market conditions and evolving customer behavior." Kodak is one of 12 sponsors in "The Olympic Program," the top tier of business corporations that each spend tens of millions of dollars for rights to market the Olympic logo.
Autobytel sells AVV software business for $22.75M
Autobytel Inc. has sold its AVV data extraction and customer relationship management software business to Dominion Enterprises, the company said Thursday. The deal was for $22.75 million in cash plus a working capital payment of about $1.1 million that is subject to adjustment, according to a release. Autobytel expects a gain of about $8.2 million from the transaction. The sale was part of the company's strategy to divest non-core operations. The Columbus, Ohio-based AVV unit develoeps and markets software applications under the brand name Web Control to help auto dealers manage prospects, sales and customer relationships, according to a release. Irvine-based Autobytel (NASDAQ: ABTL) is an automotive marketing services company. .
Jafza pioneers economic zone customer centric operations using Oracle ...
This customer relationship management (CRM) centric solution serves as an integrated platform for all Economic Zones operations in line with Dubai World's enterprise application strategy. 'This CRM implementation, one of the largest in the region, facilitates us to further strengthen our position as the most dynamic international business hub of the Middle East,' said Salma Hareb, CEO, Jafza and Economic Zones World. 'We needed a solution that could scale with our growth and be flexible in adapting to varied requirements of the different economic zones and logistics and industrial parks in our portfolio, while enabling a consistent business process model. Oracle's ability to meet our requirements efficiently made us choose this solution.' Hareb added, 'Our objective is to expand on the footprint of Portal eServices and utilise state-of-the-art technology in order to serve as a platform for efficient and multi-channel customer interaction.
Oracle 'same old' strategy for post-Siebel CRM
Oracle has unveiled its strategy to deal with the integration of its Siebel business with the CRM operations of JD Edwards, Oracle and PeopleSoft. The key message is "no change". The company plans to continue with all its current lines of business for the foreseeable future, with the promise of full integration through its Fusion strategy at some point. At a conference on Tuesday for customers and press in London, Oracle offered few concrete details on future plans for the four existing customer relationship management businesses other than to insist they would continue as they are under the same financial models and the same software. But the company did say Oracle-Siebel CRM will form "the centrepiece of the next-generation Oracle Fusion CRM applications strategy".
Apparel & Accessories
Other Internet retailers are not just focused on giving shoppers the feel of merchandise, they`re also making online shoppers feel more like they`re in a store. JCrew.com, for instance, boasts a personal shopper program that brings shoppers and retail associates together online. And Swell.com encourages conversation about surfing via e-mail that unites customers and Swell staff. Time to shop
At 6pm.com, the emphasis has always been on bringing value to price-sensitive customers. And this is a web site that knows how to help its customers find the best deal. When serving the price-sensitive buyers, the most important thing is to "help customers find what they are looking for at the best value," explains Lisa Vagge, project manager. That`s why San Francisco-based 6pm.com has worked hard on developing filters and sorting features so customers can closely describe what they are looking for and find shoes that closely resemble that description at the best price.
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